Journalist and Ethical Hedonist Magazine Editor, Alison Jane Reid in conversation with Noshua Wilson, founder of the circular and organic fine art fashion house Avant Habit.
The mission and purpose of Avant Habit is to make arresting, beautiful organic clothing for Renaissance men and women. It's for people who love to express their ideas, thoughts and feelings through the power of slow, circular fashion that nurtures the talents of the fine arts, helps them to make a sustainable living, and looks after the earth too. Think of it as fashion philanthropy that doesn't cost our earth.
Avant Habit's witty, uplifting and chic organic casual wear is made by Teemill in a wind-powered factory on the Isle of Wight, on England's south coast.
The manufacturing process is designed to be entirely circular. When you beloved sweatshirt or t-shirt has come to the end of its life, you can send it back to be broken down and made into a new piece of ethical and circular fashion.