It’s high summer and we can’t help thinking about Brigitte Bardot in her St Tropez prime, and how eternally chic crisp white organic cotton looks against a dreamy, cobalt blue sky, gamine curves and a Cote d’Azur tan! Especially, when we’re talking about the opportunity to invest in some sweet, adorable and sexy, sustainable organic cotton lingerie and sleepwear. Who wouldn’t be smitten, by these darling, organic pyjama shorts and matching camisole, with sensuous velvet trimmings, from Ama Ella Lingerie, one of our hero, sustainable luxury fashion brands?

Who Made Your Organic Knickers?

Lara and Julie, the co-founders of Ama Ella successfully crowd funded their first, sustainably made, not for profit, lingerie and nightwear collection earlier this year in Cambridge, and we think you will agree, it’s enough to make a bishop want to kick in a stained glass window! Fall in love with the hothouse hydrangea print bra and sheer cotton voiles with fabulously authentic provenance. It’s all about who made your clothes.

The Perfect Fitting Bra

And we’ll let you into a secret! The bras are incredible! Think couture corsetry! Lara and Julie will ask for your exact measurements, to ensure that your bra fits beautifully. As the editor of this magazine, I supported their crowd funding campaign, and invested in the hydrangea bra. I love it so much, I sometimes sleep in it, after a tip from the late, Paula Yates, on how to maintain a perfect bust!

Each sculpted, organic bra and matching knickers are lovingly handcrafted; it is all machine washable, unless you want to wash your undies by hand, and all the ladies who make the collection are paid a fair price for their wonderful, artisan sewing and tailoring skills. Use our special code, HEDONIST, and you will be given a lovely lingerie bag to look after your lingerie. And when you spend £55 or more, postage is included in the UK.

For More Information or to Buy from the collection, visit the Ama Ella Website. Please use our special code  HEDONIST to snap up lingerie bag and free postage when you spend £55 or more in the UK and £100 for Europe.